Media consumption as we know it has changed. In 2013 for the first time, digital surpassed TV as the most dominant medium. This means diminishing returns for traditional media and getting prime time in front of your target audience is easier and more cost effective tha...

What are your business objectives?

Where do you want it to be in 1 year, 5 years?

How are you going to achieve your business and revenue goals?

The answers to these questions are all detailed in a well-structured Marketing Plan.

Below are the 5 key components you need to c...