Media consumption as we know it has changed. In 2013 for the first time, digital surpassed TV as the most dominant medium. This means diminishing returns for traditional media and getting prime time in front of your target audience is easier and more cost effective than ever. No longer do you need Coca-Cola’s big advertising budget to create maximum impact and cut through to your audience.
Social media has finally levelled the playing field.
Every business can be on social media for free and have access to a highly-engaged audience at a much lower price point. By having a social presence, it allows you to have an open dialogue with your target audience and customers. It makes your business more human and relatable building real relationships, increasing your brand awareness, relevancy and loyalty.
Today, 78% of millennials (aged 17-40) now discover new products and brands on social media with the primary way this happens through their family and friends sharing, tagging or interacting with a product or service. Millennials are an important group because they are one the largest generations in history and are entering their prime spending years.
Social media has a wealth of customer information and insights in real time. Through the many millions of daily social interactions and engagements, you can gather relevant customer data and use that information to ensure you make smart business decisions.
Social Advertising is a highly targeted, extremely cost effective medium to promote your business and distribute content. There are powerful targeting options when advertising such as demographics, interests, behaviours, connections, and you can geo-target based on locations. You can also target “lookalikes” to your current customer base – extending your reach to a valuable group. All of this done, in real time and with highly measurable outcomes.
As a rule of thumb, you can advertise to around one thousand people for as little as US$10 – blowing traditional mediums out of the water.
If you’re not yet convinced, another bonus of having a social presence is increased website traffic and search ranking. The world wide web is where most go to search and discover and by making your business and product/service more front of mind it will drive customers and leads directly to you.
All of this may seem overwhelming; and this is where I can help. For as little as $195 per week I can help manage your social media, from content planning and creation, design, building your online community, through to monitoring and analysis – leaving you to focus on what you do best, delivering to your customers.