Every business should have a website, no matter how big or small you are. In this digital age, more and more people research, discover and purchase on the world-wide-web. If you’re not online, you ARE missing out on potential business.
These days a website doesn’t have to cost an arm and a leg. In fact, a simple yet effective website can cost as little as a couple of grand.
Below are just a few reasons why your business should have a website.
Potential customers will look for you online and if they can’t find you, you will lose business credibility. In 2017, customers EXPECT you to have an online presence.
Having a business website isn’t just about selling your products and services, it’s about providing something that your competitors are not.
With reviews, social media and other online channels sometimes you can’t always control what is said about your business. Your website presents as opportunity for you to have complete control over the narrative. Tell your story, sell your unique selling proposition, and drive lead generation.
The world is online; by having a website it gives you a tool to reach your customers and reach new customers across different markets.
By having an online presence, it means you can be open 24/7 and selling your offering even when you’re not physically available.
Your competitors are.
Consumers typically start their purchasing journey with research and recommendations – with a lot of this carried out online. If you’re not online you’re simply giving your prospects reason to buy from another brand or business.
You’ll be on Google.
Google is the most used search engine and gone are the days of people looking in the yellow pages. By having a website and a strong SEO strategy you too will show up in Google under those important keywords.
It's a place to show off all of your products and services. You can do this through enticing copy, eye-catching imagery, informative videos, case studies and testimonials.
If you’re interested in selling more, growing your customer base, your brand and your business then you NEED to be online with a simple but effective website.